Category: Business, Small Business

Loot boxes make money. This is still the unfortunately reality of things despite the absolutely massive backlash that hit the likes of EA and Activision six months ago. Despite everything; despite the massive outcry and governmental investigations into this slimey practice, gamers are still buying loot boxes frequently enough to make them worth all the trouble they cause. They’re still in Overwatch, PlayerUnkown’s Battlegrounds is still developing theirs and now Bungie has unveiled yet another type of loot box to Destiny 2 as their response to the massive outcry against their baffling insistence on walling-off much of the game’s gear behind RNG loot boxes. The developer has even gone on-record to acknowledge fans’ dislike of the loot boxes and promised to explore ways to improve Eververse for players. Yet here they are with another loot box; they either don’t have any idea what the issue is or they think they’re going to make a lot of money from it. With Destiny 2 in such a sorry state, they’ll need to make that money fast.

That’s Protheon’s big mechanic. Once you get him down to a certain damage point, he drops out the floor beneath you and lands you in a new arena. He does this three times throughout the fight. The difficult part about Protheon is that he plays floor’s lava with you. When he gets pissed enough, he’ll slam his fist on the ground and burn the entirety of the floor, which forces you to jump up on some small platforms. All this does, however, is put you in the line of sight of Protheon, who has two different weapons with which to take you down. It’s a tough fight, but it’s interesting and different, and that’s what we want. I will say, however, that the rest of the strike is pretty mundane. Save for the couple of interesting set pieces I mentioned earlier, it’s kind of simple. It doesn’t have many interesting mechanics, but it is short, so running it over and over as you grind will at least be quick. So again, if all of the strikes in Destiny 2 are short and simple but also take you through a new and interesting setting with a neat boss at the end, then sign me up for more.

The people running Bungie and Activision aren’t stupid. It takes a great deal of smarts and business acumen to successfully run and grow any kind of company; they know exactly what they’re doing. They’re trying to make it sound like they’re doing their fans a favor, but we wouldn’t be seeing this if that were truly the case. If they really wanted to do their consumers a favor, they could do any of the following:

This new loot box is known as a “Prismatic Matrix” and works very much like a package gacha. The Prismatic Matrix has its own pool of ten possible items for players to pull out of it and players can make ten pulls per week. Once the next weekly reset hits, the matrix will refresh with a stock of ten new items. The Prismatic Matrix only awards items players don’t already have, so each pull will award the player with something new. It sounds good at first, but there are a few catches. Players only get one free pull per week and all the others have to be paid for with real money. Players can’t even bank their weekly pulls in order to guarantee themselves something they want because Destiny 2 will only allow players to bank a maximum of three free pulls. This means that the absolute most one could get for free in a week is four items. That…really doesn’t sound like much of an improvement does it? If anything, these boxes will encourage burst spending as overeager players race to make sure they have all the items available for a given week.

Bungie has received massive amounts of criticism ever since Destiny 2 launched and they’re now poised to launch the expansion that will either make or break the game moving forward. They need Destiny 2: Warmind to be a success. They need it to convince players to come back and get invested in the game again. If neither of those things happen, then they’re going to have a hard time getting anyone to fork over more cash (probably forty dollars) for their major expansion coming this fall. Warmind might not be Destiny 2’s true final chance, but one would think that Bungie would still be doing everything it can to show gamers that they’re committed to improving the game, and that they’re eager correct the multitude of mistakes and exploitative policies that have defined its life thus far. That doesn’t seem to be the case, though. Instead of implementing an à la carte system like Fortnite or even just dialing back the cash shop to something closer to how it was in Destiny 2 armor guide 1, they’re just adding a slightly less random loot box into the mix.

We want to continue experimenting and evolving Eververse to improve player experience, and give more paths to earn Eververse rewards. Please give us your feedback once Season 3 begins, as we’re dedicated to improving these systems moving forward.”

While not able to pull a fireteam together that initial first day, something I’ve managed to do with all other raids in the past, I was content to watch others attempt this beast of a raid. It was exciting to see the first fireteam complete it in just six hours and reassuring. Then talks began to crop up and not the good kind. Here were the best of the best saying that it would take everything in a fireteam’s power to pull off this raid. And why? Apparently because it was the most demanding raid out of all Destiny raids. They aren’t wrong.

Does Bungie Really Care About What Their Fans Think Anymore?