While most people visit a casino for casual entertainment, a select group of players operates on a completely different level.
Termed high rollers, these big spenders are the most valued customers for any luxury resort.
Casinos will go to extraordinary lengths to attract and retain players who are willing to bet thousands per hand.
Complimentary penthouse accommodations, limousine services, and Michelin-star dining are standard comps.
Online operators offer their own version of the VIP experience for digital whales.
Instead of physical comps, digital sites offer dedicated servers, higher withdrawal caps, and massive cashback deals.
| Perk Type | Land-Based Casino | Online Casino |
|---|---|---|
| Accommodation | Free Penthouse Suite | N/A |
| Financial | Credit Lines (Markers) | Massive Cashback (%) |
In the end, treating these big spenders like royalty is a calculated business investment for the operators.